The Trance of Ethnocentrism


Nothing brings people together like music.

The connection we feel to people who like the same music as us- even through headphones and screens- is an important part of the human experience.

We all make choices about how we experience this connection. We choose hip-hop but not country. Classical but not jazz. 21 Pilots but not 21 Savage

Sometimes, it’s taste that defines our musical choices. But usually, it’s something more primal. That something is the Trance of ethnocentrism.

Ethnocentrism, noun: the attitude that one's own group, ethnicity, or nationality is superior to others.

Such an ugly word; such an ugly attitude.

As a professional choir conductor, I admit I was spellbound by the Trance of my ethnocentrism until eight years ago. I spent my whole career directing choirs with a cultural superiority in my heart that I didn’t know was there until I started attending non-classical concerts in the local music scene. When I realized how deeply the Trance had damaged my attitudes about music and those who make it, I knew I had to change. I had to break the Trance.

At local shows, I got to know local artists from different musical worlds, and they got to know me. In time, we learned to break the Trance together. The bond we formed gave birth to a new kind of choir that has created a movement, and we want to share that movement with you.

Here’s how you can join the movement:

  1. Believe in yourself. Believe that your love of music and people can change the world. It starts with you.

  2. Get your tickets. Your concert ticket gives you access to precious moments with others who want to cross cultural divides through music and break the Trance together.

  3. Transform. During the concert, experience the same transformation each student and artist on stage is experiencing. You’ll never be the same.

If you are willing to let music Transform you, you can Transform society. Receive the Signal. Join the Movement. Break the Trance. Change the world.

See you at the next show,

Travis Branam
Leader, Vocal Coalition

#BreakTheTrance #LetsGoVOCO

P.S. Our next show is Black Music Matters on February 28th. Get your tickets today!